Also, I realized that I may not have fully explained CHA yesterday. Basically, twice a year the Craft and Hobby Association hosts a major industry show. Its purpose is to educate retailers, link manufacturers, create opportunities for designers, and sell, sell, sell.
The basics of buying:
- You can only buy product if you have a wholesale number.
- Most companies have a minimum dollar amount of product that you must buy.
- Most products are sold in packs of 3 or 25 or some other number that makes sense to the manufacturers.
- Ordering is a long drawn out process involving a sale rep and lots of chit chat.
- Many booths have gone high tech with fancy electronic scanners and other devices meant to make ordering easier. In my experience, it's often an ornery process. Half the time the scanners don't work.
- Many companies offer education in either class form (you can pay a nominal fee - about $25 - and take a one or two hour class) or make and take form (you can learn about a new product in a quick 5 to 15 minute format at the booth).
- Booths are decorated with product, samples using the product, and a multitude of "fun" things to give the booth a personality. I never believed that samples sold product until I helped my friend Kim buy product. It's amazing how it can change your perspective!
So without any further ado:
ZVA Creative is a Prima competitor (in my humble opinion).
Lots of flowers and bling swirls in their booth. I didn't get a lot of pictures as they had a small booth and it was mobbed. (I did however accidentally smash linebacker style into some poor woman at their booth. I apologized profusely, but she seemed pretty ticked off nonetheless.)
Next up was Basic Grey which is always lovely and distressed and delicious. However I became overly excited by their new "Basics" line which comes in white, kraft, and off-white.
Pink Paislee was the next booth. And it looked very different from previous years. I liked the changes - smaller and more friendly somehow. Though it was super crowded, which made it hard to navigate. Here's a peek at the shabby chic booth:
After lunch I headed for the Ellison booth. I really wanted to see the new Tim Holtz die cutting machine...
(I'm loving the coffee cozy!) Running around the show floor I ran into scrapping superstar Vee Jennings:
Saw a very cool newspaper dress at i love to create:
And now a thousand and one photos from the Prima booth (I can't wait to get my hands on the canvas bags and aprons and stuff):
From Prima it was an easy trek to the Hambly booth.
They were doing a fun bracelet make and take, which you can sort of see in this photo on Lucy's wrist:
I took a quick wander through the Fancy Pants booth:
Webster's Pages had some great trim and really cool buttons:
I only snapped a few photos at Cosmo Cricket:
And then I was off for a bit of a wander. Here is a photo of a woman entering the Anna Griffin booth:
The hat she's wearing is so that she has a chance to win that new Cricut that die cuts pieces for cake decorating. The apron is so that she has a chance to win a Slice. The Anna Griffin booth was different from most of the other booths that I saw in that it really was like a little room, almost totally enclosed. Here's a shot from the inside:
I walked past Bella Blvd and saw their new huge frames for 12x12 layouts:
Jillibean Soup was next door to Bella:
I hit up the Crate Paper booth...
...and then stumbled upon the new Tim Holtz stamps:
The Ranger booth always has the best projects.
Making Memories' booth was all about the vintage!
Thanks for stopping by!