If you're going to be at the Craft & Hobby Association show (CHA) in Chicago next week, I'd love to see you! Here's how you can find me:
Monday, July 16
11am - 12pm: Building a Better Blog (room 23)
A blog is an obligatory item for most professional artists and businesses and one of the best ways to develop a community. However, a poorly done blog can be worse than no blog at all. There is no one-size-fits-all solution – so much of building a better blog depends on your goals, the amount of time you can devote to the blog, and who your audience is.
In this seminar Julie will guide you through:
- Determining realistic and achievable goals for your blog.
- The baby steps you can take to work towards larger goals.
- Tips & Tricks for making blogging work for your lifestyle and your business.
- Finding an audience for your blog (and keeping those people coming back for more).
During the seminar Julie will share some actual blog posts, point out ways in which they could have been more effective, and discuss how to make those improvements. You will leave with practical ideas you can put into place immediately.
2 - 3pm: The How To of "How To's" (room 24)
A product is just a product until a designer creates a project to inspire the customer to purchase the product. This however, is only the beginning. A designer also has to be able to convey, in easy terms, how to make the projects so the customer can re-create them.
Join Julie McGuffee and Julie Fei-Fan Balzer to discuss tips and techniques to accomplish this in a variety of ways:
- Written Instructions
- Graphic Art
- Step by Step Photography
- On-Camera TV Presentations
- Online videos
The product is always the star, but it is the designer who answers the consumers' question, "What can I do with this?" and ultimately "How did you do that!"
Tuesday, July 17
10am - 1pm: Make & Takes at The Crafter's Workshop Booth
We'll be making this super cute necklace...
...using canvas, monoprinting, and lots of paint and stencils!
Wednesday, July 18
3pm - 6pm: Make & Takes at The Crafter's Workshop Booth
If you miss me on day one, don't forget to stop by on day two, because I won't be there on day three! I have to head home early from CHA in order to teach three classes at CREATE. (I think there are still a few seats left in my classes if you'd like to come and play with me in New Jersey!)
And when I'm not in the booth, there will be some other super cool ladies there. Here is the complete Crafter's Workshop make & take schedule:
Lots of talent!
I hope to see you in either Chicago or New Jersey!
