10.03.05
One of my early layouts. This was in response to one of the effer dares.
You can see that I wanted to be a bit artsy. I cut all my journaling up into little pieces and was using unusual photos, but it just doesn't really work.
1.6.06
I remember thinking that I was soooooooo clever doing my journaling in those "u" shapes around the photos. And this was the beginning of a long phase in which I mixed and matched rub-ons, stamps, and my handwriting. And used a lot of vellum. Again, longing to be artsy and adding little creative touches where I could.

I was so incredibly proud after I finished this layout. But, I look at it now and see a thousand design issues.
7.23.06
At this point, I was avidly reading magazines and doing everything I could to make my pages look the ones from the magazines: clean, graphic, big photos, etc. And I was just starting to learn how to play in Photoshop.

Because I was trying to ape the layouts in magazines, I was beginning to understand graphic design a bit more. Most of my layouts from this period have a "simple" look, for lack of a better term. But, it wasn't conscious. I was throwing a bunch of stuff at the wall and seeing what stuck! Witness the next layout...
7.02.06
I'm still having lots of mis-steps when I try to go artsy. Check it out:

But, here's a re-do from 6.24.08:
It took me two years to make it from point A to point B. But, I digress.
9.26.07
This was a period of big change for me. I put together this very graphic, but kind of oddly hinged together layout in September of 2007. In theory, it should work. I was reading lots of books on design and thinking about putting together my pages in a much more methodical way. And I was sketching absolutely everything beforehand.
1.08.08
...and three months later, I had put this one together. I drew a sketch of it before I sat down to put scissors to paper, but I let myself think outside of the box a bit more.
It was a total mental breakthrough for me. The idea that I could combine graphic design with artsy choices blew me away!
6.22.08
I love this layout. And it is the beginning of my feeling comfortable combining strong design with artsy techniques. Paint is becoming a strong component in all of my work. I'm still sketching things out, but more often in my head than on paper.
3.2.09
And, here's a quick layout I did back in March. This is definitely where I'm at right now. Painted title, painted background, handwriting...yep.
More importantly, as random as it looks, I am now very aware of the design principles upon which it sits.
So, let's get back to the original question that started this ramble. Do I plan my layouts? Or do they just evolve?
Yes.
The answer is kind of "yes" to both questions.
I start with a photo, a technique, or a product that I'm dying to play with. I rarely make physical sketches these days. Though, I definitely make them in my head. Perhaps it's because I've been doing this for four years now, and I'm just building on everything I've learned over that time. And when I'm creating that mental sketch, I am 100% conscious of the basic design principles (contrast, emphasis, balance, unity, pattern, movement, and rhythm).
As I start to work, I'll often discover that whatever I had planned in my head just isn't going to work. The one thing that I have gotten very good at is letting go of the plan at that point. I look at the mistakes and disasters as opportunities. So, the layout just starts to evolve at that point.
Whenever I think I'm done with a layout, I will stand it up or hang it up next to my desk and look at it. Often, I will go and get a drink of water or walk away for ten minutes. When I come back, I stare at the layout and see if anything immediately jumps out at me as wrong or out of place. If it does, I'll fix it immediately. (I often paint over stuff or pull it right off the layout! I have been known to paint over an entire layout and start again.)
If everything looks fine, I look at the layout and ask myself whether it feels ordinary or extraordinary. I know it sounds obsessive and crazy, but if it feel ordinary, I feel compelled to add something or do something to take it to the next level.
Finally, I make sure that the first thing the eye goes to is the photo, that the journaling is legible, and that the design feels cohesive.
Now, those are the technical steps that go into my process, but as you can see from the brief history I've shared here, my layouts evolve as I do. My process evolves as I do. I think you have to go through all the steps, all the conscious learning, before you can just throw things at the paper and have it all work fabulously. Or at least I have to. I mean, who knows what might be next!?
Cate, I hope that answers your question!
Thanks for stopping by!
I got the following comment on a recent post...
love how you changed those flowers! I have a question about your creative process, if you wouldn't mind answering it... do you plan your LOs, or do they evolve as you're working?
I find "artsy" intimidating, because it feels like it just gets thrown together, but how can such awesome work just "come together" IYKWIM?
Cheers
cate